Post by account_disabled on Mar 16, 2024 11:04:38 GMT 5.75
Fashion Marketing: the importance of campaign communication Fashion is one of the Made in Italy sectors that still have fundamental importance for our economy today. In general it is one of the sectors that is less affected by the crisis than the others, both at a national and global level, despite the growing competition, which starts from Asian countries and which seeks to erode market shares of the large players in the sector, which however through the strength of the brand are able to keep up with new entrants.
In the world of fashion, new digital communication tools, such as social media Find Your Phone Number and the web in general, play a role of growing importance, even if the presentations of fashion campaigns are still important today: autumn/winter and spring/summer, which they are usually presented at the most important fashion shows such as Paris, Milan, New York. Digital tools are often used to record these events, thanks to the use of tweets, posts on Facebook and Instagram with the help of the many fashion bloggers who work to bring seasonal fashions to the attention of enthusiasts.
In this period the fashion week was held, with which the brands presented the campaign for the new season and their testimonials, which appeared on the Internet and in traditional media such as TV and sector magazines. In this article, Pop-Up Magazine tried to investigate which were the most particular and interesting campaigns that were launched by the various fashion houses, trying to investigate the main aspects. Dior Dior took photos but also a video for its fashion campaign. In the latter, the protagonists are the bags of the maison which focuses on colors such as red, white, fuchsia, black and a metallic effect for the new entries Diorama, Diorever and Be Dior. For the third time Dior chooses actress Jennifer Lawrence for its advertising campaigns.
In the world of fashion, new digital communication tools, such as social media Find Your Phone Number and the web in general, play a role of growing importance, even if the presentations of fashion campaigns are still important today: autumn/winter and spring/summer, which they are usually presented at the most important fashion shows such as Paris, Milan, New York. Digital tools are often used to record these events, thanks to the use of tweets, posts on Facebook and Instagram with the help of the many fashion bloggers who work to bring seasonal fashions to the attention of enthusiasts.
In this period the fashion week was held, with which the brands presented the campaign for the new season and their testimonials, which appeared on the Internet and in traditional media such as TV and sector magazines. In this article, Pop-Up Magazine tried to investigate which were the most particular and interesting campaigns that were launched by the various fashion houses, trying to investigate the main aspects. Dior Dior took photos but also a video for its fashion campaign. In the latter, the protagonists are the bags of the maison which focuses on colors such as red, white, fuchsia, black and a metallic effect for the new entries Diorama, Diorever and Be Dior. For the third time Dior chooses actress Jennifer Lawrence for its advertising campaigns.