Post by account_disabled on Mar 7, 2024 12:29:25 GMT 5.75
Two reports from the national markets and competition commission (cnmc) show that turnover has increased exponentially. This means that today product photography for ecommerce is one of the most in demand. Below we show you the 5 latest trends: 1. Product photography with natural background currently, many ecommerce are opting more for product photographs with Country Email List background, shadows and natural lighting, thus avoiding the pure white backgrounds that we can find in other online stores or marketplaces. What is intended with natural lighting is to show the product as realistically as possible, this is achieved by showing the product with its white background and the natural shadow that is projected on its base and contour, that is, the product is not silhouetted or “ crop” to later obtain a pure white background, or “extreme” lighting is not used to highlight the product too much. On the other hand, when we talk about a natural white background we mean “not retouching the background” and leaving only the background that the photographer achieves with each snapshot. We can conclude that the client wants to see the product in the way that most closely resembles reality and this is how it is achieved.
“spanish ecommerce reached a turnover of €18,933 m in q3 2022, 28.8% more than during the same period in 2021.” 2. 360º interactive photography with all the technological advances there are and the countless digital tools we have today, it would be a mistake to think that this does not influence photography. The tendency to use interactive photographs is very clear. Why? Very simple, the product can be shown from any angle or perspective, being the optimal solution for online sales, since the client or consumer can also interact with this type of photo by moving or rotating the object, expanding or reducing the view to see all the details, among others. Remind you that from catalogs for companies we are always committed to innovation and offer this type of photography with our own service, send us an email to request more information about it. 3. Minimalist photographs it consists of simplifying a product to its essence. This is achieved by showing it in a simple and clean context, using empty spaces with the absence of decoration, only with essential elements that do not saturate the composition. The more subtle the photograph, the better.
In this way we achieve two things, one is to focus our attention exclusively on the product, giving it full prominence and two, to give it the importance it deserves. With this we achieve an unbeatable pre-purchase experience for the most demanding customers. Minimalist photographs 4. Photography without excess editing for this point, the first thing we are going to do is explain what it means to edit or retouch a photograph. When the professional takes a photograph of a product and develops it digitally on the computer, it is generally not left as it is, but rather it is retouched or edited using a specific program for it, such as photoshop, lightroom, the software itself. Specific to the different light boxes if we have this type of technology for ecommerce or product photos, among others. “consumers increasingly seek and want reality and authenticity of products in online purchases and that can only be achieved with a photograph that shows the product in the most realistic way possible.” the purpose of these touch-ups is to show the product in optimal condition. The latest trend is to edit the photograph as little as possible, that is, retouch the basics such as removing any excess shine caused, removing support elements (mannequins, support bases, hangers, etc.) or removing a small stain or speck.