Post by account_disabled on Mar 7, 2024 10:31:45 GMT 5.75
On the one hand, and the business, on the other. We know that it is a long journey and that it has its ups and downs, but why not try it? By complementing cx and mx, a company can achieve great results. Do you dare to do it?The impact of blockchain on customer experience by wow! Customer experience | 11 oct 2022 | trends | 0 comments blockchain in customer experience while cx optimization continues to be essential in company strategies, a concept appears to further increase these sought-after improvements: blockchain . What is blockchain and how does it impact the customer experience? Blockchain and customer experience are increasingly merging as a process that uses technological innovation to reinvent cx in access to products and services. Changes in consumption, the immediacy required in offline and online purchases, the permanent adaptation of market players to changing commerce, excessive competition, are some of the parameters to take into account that innovation is here to stay. . But first, let's talk a little about blockchain and how it works.
What is blockchain? Surely you have heard about this concept, and today we want to tell you what it is. Blockchain , or chain of blocks, is a network of computers that communicate with each Buy Bulk SMS Service other through a common protocol. Let's take it to a simpler example. If, for example, carlos transfers money to maría from her bank account, their financial institutions will act as intermediaries for that operation to be carried out. Although the transaction can be carried out, neither carlos nor maría will have control over it. They depend on the banks and their way of doing things to complete that transaction. They are subject to their conditions, commissions, etc. And this is where the blockchain appears. In this case, by having blockchain technology, users have control over the movements and they themselves are the “intermediaries” and owners of the operations. In other words, we can say that the blockchain is a book of accounts where the records (blocks) are linked and encrypted to protect the security and privacy of transactions.
It is a secure technology, since it contains encryption, and can be applied to all types of transactions that may or may not involve money (and we will see that later). In terms of security, thanks to this technology of interlocking blocks, the following can be achieved: more secure data transmissions. Protection against hackers. High access control without the need for passwords. A little history before continuing, where do blockchains come from? In reality, although it has only recently been established, it gained popularity thanks to the arrival of digital currencies, one of the best known is bitcoins. As its use continues to grow, and today both cryptocurrencies and the use of technologies that help optimize cx are common, blockchain technology has been going strong. In part, we can say that, by using blockchain, on the one hand, organizations can avoid coldness and bureaucracy, and thus streamline procedures. And on the other, customers get a better experience making purchases, transactions and more, safely and much faster than before.